The best way to optimize performance is to continuously test so you can weed out the weaker messages. You can now run an A/B test for any Broadcast copy and/or image! This helps you learn which messages are converting, without spending hours testing manually.
How to Run an A/B Test
First, head to Broadcasts tab. You'll see a new option towards the bottom of the Broadcast Wizard to “Create A/B test."
Step 1: Message
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Here, you'll create two messages to test which version performs best.
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We recommended that you select your Audience and write Variant A first. This will save you time copying and pasting for Variant B, as Emotive will automatically create a duplicate of the A version.
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Clicking the left arrow lets you expand the variant.
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Once the window is expanded, you can edit your copy or image.
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Any changes you make to your message will update automatically in the right preview window.
Note: You cannot have identical variants (i.e., the same message AND same image) to proceed with creating your A/B test. Emotive will show a red error message if this is the case.
Step 2: Test Settings
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Selecting the A/B test size determines the portion of the customer segment that will be split to test.
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Selecting a test size of 100% will split segment in half, equally between the two variants.
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If a test size is less than 100%, a winner will be determined and the winning variant will be sent to the remainder of the segment.
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Next, choose how the winning variant is determined based on:
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Highest click through rate
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Highest conversion rate
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Highest response rate
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Highest revenue
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Lowest opt out rate
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You can also select a timeframe for the winner to be chosen.
Step 3: Preview
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Finally, you can preview both variants and send your self a test before sending.
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Once everything looks good, click "Review and send" and you can schedule or send the test right away!
Step 4: Review and Send
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Scheduling an A/B test works the same way as a regular Broadcast. Whichever time your choose will be when the A/B test starts.
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You can see the send time for the winning variant at the bottom. (The same time the winner is chosen by the system)
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Use the review and send modal to give your copy and content one last review before sending or scheduling your message
- You can use the "Back" option to return to editing your content
Have any feedback on A/B testing? We'd love to hear from you! Submit a request on Canny to let us know how we can improve this feature.