As you know, the entire E-Commerce industry is moving towards conversational marketing. We know the challenge of speaking with your customers at scale is one of the largest issues E-Commerce brands are facing today, and at Emotive, our goal is to help you build a 1:1 relationship with your customers through SMS.

For this reason, we've built a new feature called the Custom AI flow. This is a new version of the pre-purchase sequence, and will work to deliver a specific product recommendation to your customer based on their preferences. This will also help us learn a bit more about the customer's wants (we can then segment customers based on their preferences to target them later in a sequence or broadcast), and will work to increase conversion. 

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We'll place this flow at the top of the funnel in terms of customer experience. Customers will opt in, receive the discount in the welcome message, and if they haven't placed an order within a couple of hours, we'll begin this flow for them. You can imagine it as a sort of recapture system for the leads that don't convert immediately. If you'd like to see an example of this, you can take a look at the below video!

Backend setup - (We'll set this for you on our end!)

This template will function as a conversational flow. If a customers asks an off-topic question such as "How long does shipping take?" or "Where can I find your flash sale page", we'll forward the conversation to your CS representative to address, but for the majority (~95%) of these conversations, we'll be taking that load on for you via a portion of AI as well as a representative that we'll assign to your account. 

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As we handle these conversations for you, our team will be tagging your customer's preferences with pre-defined tags (in blue above) which you can later use within a broadcast or sequence. For example, if you ask "Do you prefer our cold brew bean bag kit or cold brew concentrate?" and they answer "Concentrate," we'll tag the customer as preferring concentrate to further engage with. On a later date, you can send a broadcast or set a sequence to all these users with a new concentrate flavor. 

If you were interested in moving forward with this flow, feel free to schedule a call with your assigned CS rep and we'll be happy to find a time to discuss wording and activate this!