Target customers based on how customers respond to conversations.

With Conversational Segments you can target your customers based on how they respond to conversations in Emotive. Learn about your customers and we'll help you build hyper-personalized segments that you can use to retarget later.

Create segments based on insights collected through conversations like:

  • Product preferences: size, color, style
  • Personal attributes: occupation, hair color, dress size

 

How to Create a Conversational Segment

  1. Make sure you have a two-way Experience set up. Each question has a series of answer tags that we generate through Experiences. Our Shopping Experts will tag each customer response accordingly.
  2. Then, you’re ready to create a Conversational Segment! On the Segments tab, click “Has Answered,” “From Experience,” and then select the Experience you want to use answers from.
  3. Then choose the question from the Experience and the answer you want to target.

See example below: Select the question asking about size, and then create a segment of everyone who answered that their size Yes/No

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4. Once you click "Create Segment," you're all set. You can see all Conversational Segments you've created on the Segments pageScreenshot 2024-04-17 at 9.15.38 AM.png