On the left side of the Wizard you'll see clearly which step you're on in the process. We provide a preview screen on the right side to show you exactly how your Broadcast will appear when sending to your customers.
1. Message
With just a few pieces of information, your can stage your Broadcast and see how it will appear for your customers.
- Title: The title of your Broadcast should be descriptive for when you are looking back to review analytics for your campaign: "July Sale", "Spring Product Launch", "Last chance reminder", etc.
- Message: This is the actual text content your customers will receive. Use the <name> merge tag to make your content personal. To add a name default for subscribers on your list without a name, click on “name” in the message and type in a default word. See more here. We'll also validate the links that you add to make sure that they are redirecting properly and won't cause issues when sending your Broadcast. Please note the maximum character limit is 1,000 characters.
- Discount code: Used for campaign attribution purposes. If we have a code, we'll look at the codes used during checkout to help attribute sales back to the Broadcast. More info about attribution can be found here.
- Image: Adding an image is super quick. Drag and drop the image in the box or click on the box to select one from your computer. We will automatically compress images above 600kb for you (5mb max). Currently, we support .jpeg, .png, and .gif file types.
- A/B test: You can A/B test any copy or image to help optimize your Broadcast performance. Once you create a message click "Create A/B test," create a message for Variant B, select your test size, and how to select the winning variant. You can read more detail here.
- Follow up: You can easily schedule a follow up message to customers who haven't ordered (see image below).
- Save draft: You can save a Broadcast message for later at any time by clicking the Save draft button. Scroll down to the Drafts tab to edit one of your draft messages.
If you'd like to send a follow up message to customers who haven't ordered after your initial Broadcast, turn on the toggle and follow the prompts. By default, we'll send a follow up Broadcast to customers who received your first message AND have not purchased in the past 24 hours. You can adjust the follow up time in the next step.
Brands generate an average of 82% more in sales from follow-up Broadcasts, with minimal opt outs!
For some tips and tricks on how to maximize the value check out our article here on driving sales with Broadcasts.
2. Segment
By default, we'll select your Entire List to Broadcast to. However, you're able to Broadcast to any Segment that you have setup in Emotive by selecting the dropdown. You'll also see a preview of how many customers will get the Broadcast.
We break the list into Behavioral Segments (what the customer did) and Conversational Segments (how the customer responded). For more information on Conversational Segments, check out this article.
3. Schedule
We default the the schedule for your Broadcast to right now. You can schedule future Broadcasts by selecting the day and time that you prefer. Times are always shown in the local timezone as set by your browser (if you're on the West Coast you'll see PST, East Coast EDT, etc.)
You can also schedule your follow up Broadcast if you've decided to send one. We default to sending that 24 hours after your initial message. You can use the slider to adjust the follow up timeframe.
4. Preview
Your last step before broadcasting to your customers is to preview! Just check and make sure that everything looks good and click Broadcast. You'll be prompted to confirm that you are looking to send/schedule your Broadcast at the set time. You can preview and test both your initial message and follow up.
Click "Send test" to send a Broadcast to yourself as a check that everything looks and operates as expected.
Broadcast Timeline
Scroll down to the Broadcast Timeline to see performance metrics. This timeline also lets you edit scheduled Broadcasts, review sent Broadcasts, and edit draft Broadcasts.
- Scheduled/Sent For: The date and time your Broadcast is scheduled/sent.
- Title: The title you gave to your Broadcast.
- Status: The status of your Broadcast. A Broadcast can be Scheduled, Sending, and Sent.
- Segment: The Segment that your Broadcast is delivered to. By default, it is sent to your Entire List.
- Discount code: The discount code that is linked to the Broadcast for attribution purposed.
- Total sales: The total number of sales generated by the Broadcast.
- Customers: The total number of customers that the Broadcast was sent to.
- Metrics: Showing your Broadcast performance. Response-rate (RR) - the % of customers that responded. Conversion-rate (CVR) - the % of customers that made a purchase. Click-through-rate (CTR) - the % of customers that click a link. Opt-out-rate (OOR) - the % of customers that opted out.
- Action: Clone to duplicate a successful campaign or download a full report of the Broadcast.
Have any feedback or features you'd like to see for Broadcasts? Submit a feature request!