Discount Code - Revenue from sales will be attributed when an order is created using a discount code and linked to a campaign within a 30-day limit window (this is why we recommend you always use a brand new discount code for your SMS campaigns!)
Click (Also known as "link") - Revenue from a sale will be attributed when the order is placed within 7 days of clicking a link sent to them via an SMS campaign.
View (Also known as "timestamp") - Revenue from a sale will be attributed when an order is placed within 1 day of the user receiving an Emotive message.
Conversation - The revenue from a sale will be attributed when a user places an order within 14 days of replying to a message.
What about tracking via Google Analytics? - You can definitely append your own UTM parameters to all of the links you send out (don’t forget about the links within your Signup campaigns and Experiences!) any orders placed through that link will be tracked by Google Analytics. Keep in mind that the revenue being brought in through the 3 other attribution channels (discount codes, view and conversations) will not be tracked through Google Analytics.