Triggers determine when a subscriber enters an Flow.

Subscriber events:

  • Subscriber orders a product
  • Subscriber abandons their checkout
  • Subscriber clicks a link
  • Subscriber opts-in (subscribes)
  • Subscriber enters a Klaviyo List/Segment
  • Subscriber's order is delivered (Shopify Only)
  • Subscriber's order is shipped (Shopify Only)
  • Subscriber signs up for subscription through Recharge (Shopify Only)
  • Subscriber's payment fails for subscription through Recharge (Shopify Only)
  • Subscriber cancels subscription through Recharge (Shopify Only)
  • Subscriber's next subscription order through Recharge is coming up (Shopify Only)

Triggers are just part of the targeting picture. We also use Segments to filter down who should receive an flow.

Schedules set when Triggers should send Emotive events. For more information check out our article on Schedules.